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Use the Notification Analytics page to understand who your notification reached, on which channels, and how people engaged with it

You can quickly answer:

• Did this notification reach my audience?
• Which channels worked (email, WhatsApp, Teams, etc.)?
• How many people opened or interacted with it?
• Where did it fail?

1. What you’re looking at

A notification instance is one send of a message (for example, “Survey reminder – 15 Jan 10:00 AM”) to an audience of users.

The page shows this notification at three levels:

1. Overall notification metrics – across all users and all channels.
2. Per channel metrics – how this notification performed on each channel (Email, WhatsApp, etc.).
3. Per user details – what happened for each user, and on which channels.

2. Key metrics (per notification instance)

For each metric in the notification overview, you’ll see:

X users, out of Y applicable users

• X = number of users where the metric is “Yes” (or “No” in case of failures), depending on what is shown.
• Y = total unique users for whom that metric is applicable (we know if it’s Yes or No).
  • Users with “Not available” or “Not applicable” status are not counted in Y.

This helps you see both how many users a metric applies to, and a correct percentage based only on users where that information actually exists.

Attempted

• Users we tried to send this notification to.
• This should match your audience size.
• Shown as:
  • Attempted: X users (for Attempted, applicable users = full audience).

Sent

• Users where the notification was successfully sent on at least one channel.
• If Sent < Attempted, some sends failed (e.g. missing channel users, invalid addresses).
• Shown as:
  • Sent: X users out of Y applicable users.

Delivered

• Users we know received the notification (delivery confirmed by the channel).
• Only users where delivery status is known are counted as “applicable”.
• Shown as:
  • Delivered: X users out of Y applicable users
  • Y = users with Delivered = Yes or No.

Read

• Users who opened or saw the notification (for channels where read tracking is available).
• Only users with a known read status are counted as “applicable”.
• Shown as:
  • Read: X users out of Y applicable users
  • Y = users with Read = Yes or No.

Interacted

• Users who took action from the notification (clicked, answered, approved, etc.).
• Only users for whom interaction is possible and tracked are “applicable”.
• Shown as:
  • Interacted: X users out of Y applicable users
  • Y = users with Interacted = Yes or No.

Failure

• Users for whom the notification failed on all channels (no channel succeeded).
• Typically comes with a technical reason (invalid address, missing channel user, provider error, etc.).
• Shown as:
  • Failed: X users out of Y applicable users
  • Y = users with Failure = Yes or No.

3. Channel breakdown (per notification, per channel)

Use the channel view to compare performance across channels for the same notification, for example:

• Is Email doing better than WhatsApp?
• Is one channel causing most failures?

4. User‑level details (per notification, per user)

Use the user details view to check what happened for a specific person:

• A user says “I didn’t receive this message” → search for them here.
• See:
  • Their overall status (Attempted, Sent, Delivered, Read, Interacted, Failure) across all channels.
  • A breakdown per channel: which channels delivered, were read, had interactions, or failed (with reasons).

If at least one channel succeeded, the user is considered reached, even if another channel failed.